泡泡玛特王宁：快乐会是一个更大的市场，「无用」的东西才是永恒的

Core Viewpoint - The article discusses the success of Pop Mart and its founder Wang Ning, highlighting the company's evolution from a niche toy brand to a leading player in the consumer market, driven by innovative IP development and a unique business model [3][4][5]. Group 1: Company Evolution - Pop Mart has transformed from a retail store selling various products to a company focused on collectible toys, particularly through its original IPs like MOLLY [5][50]. - The company has successfully created a market for adult collectibles, demonstrating that toys can appeal to a broader audience beyond children [4][8]. - Wang Ning emphasizes the importance of understanding market dynamics and consumer behavior, which has allowed Pop Mart to maintain a competitive edge over the years [4][23]. Group 2: Market Insights - The article explores the concept of "useless" products, suggesting that items without practical functions can hold significant value and appeal to consumers' emotional needs [5][22][23]. - It discusses the dual aspects of consumer behavior: satisfaction and existence, indicating that purchases often fulfill deeper psychological needs rather than just material ones [9][10][11]. - Wang Ning argues that the success of Pop Mart is rooted in its ability to redefine the toy industry and create a cultural phenomenon around collectible toys [4][53]. Group 3: Business Strategy - Pop Mart's business model is compared to that of a record label, focusing on discovering and commercializing talented artists to create unique IPs [25][32]. - The company has established both soft and hard barriers to entry, with soft barriers being the scarcity of artistic talent and hard barriers being the operational complexities of retail management [25][37]. - Wang Ning stresses the importance of respecting time and operational details in business, which are crucial for long-term success [38][41]. Group 4: Future Outlook - The company aims for global expansion, with a focus on increasing its overseas revenue, which has been growing at over 100% annually [72][75]. - Pop Mart is positioning itself to become a major player in the international market, with plans to enhance its presence in the U.S. and other regions [76][78]. - The future strategy includes diversifying its offerings around its IPs, potentially expanding into areas like theme parks and gaming [54][56].