泡泡玛特劲敌，要IPO了

Core Viewpoint - 52TOYS is aiming to become the "Chinese version of Bandai" and is preparing for an IPO in Hong Kong, focusing on a diverse range of collectible toys and IP products, while differentiating itself from competitors like Pop Mart [1][10]. Company Background - Founded in May 2015 by Chen Wei and Huang Jin, 52TOYS started as a collectible toy company, leveraging their experience in the industry to create a brand that encompasses various toy categories including blind boxes and action figures [2][5]. - The company has developed over 100 self-owned and licensed IPs, including popular franchises like Crayon Shin-chan and Tom and Jerry, and has expanded its market presence internationally [3][5]. Financial Performance - 52TOYS has achieved a valuation exceeding 4.2 billion yuan, with significant investments from various venture capital firms, indicating strong market potential in the collectible toy sector [6][8]. - The company's revenue grew from 463 million yuan in 2022 to 630 million yuan in 2024, reflecting a compound annual growth rate of 16.7% [13]. Market Position and Competition - The collectible toy market in China is rapidly growing, with 52TOYS positioned as the second-largest multi-category IP toy company in the country, while also facing competition from Pop Mart, which has a significantly larger market capitalization [12][14]. - 52TOYS aims to carve out its niche in the collectible toy segment, emphasizing that it does not wish to replicate Pop Mart's model, but rather to establish itself as a leader in collectible toys [10][12]. International Expansion - The company is actively expanding its international footprint, with plans to enter Southeast Asia, Japan, South Korea, and North America, and has already established 90 overseas distributors and 16 licensed brand stores [3][14]. - 52TOYS' overseas revenue increased from 35.4 million yuan in 2022 to 147 million yuan in 2024, achieving a compound annual growth rate of over 100% [14].