董明珠9年前埋下的“雷”，要爆了

Core Viewpoint - Gree Electric Appliances, led by Dong Mingzhu, is facing significant financial difficulties, highlighted by the recent freezing of shares worth 1.806 billion yuan in Zhuhai Guangtong Automobile Co., Ltd. This situation underscores the financial crisis stemming from the company's investment in the new energy sector, particularly the acquisition of Yinlong New Energy in 2016, which is now showing signs of severe risk [5][6][8]. Group 1: Financial Situation - As of June 2024, Gree Titanium's total liabilities reached 24.786 billion yuan, with a net loss of 1.905 billion yuan in the first half of the year, resulting in an asset-liability ratio nearing 100% [5][9]. - Gree Titanium has accumulated losses of nearly 5 billion yuan since being controlled by Gree Electric in 2021, making it the largest financial burden for the parent company [11]. - The company's revenue for the first half of 2024 was 1.987 billion yuan, with losses amounting to 1.9 billion yuan, indicating a loss of 0.95 yuan for every 1 yuan of revenue generated [10][11]. Group 2: Technology and Market Position - Gree Titanium's reliance on titanium lithium battery technology has proven to be a significant disadvantage, with energy density ranging from 58-110 Wh/kg, compared to competitors like CATL, which achieves 240 Wh/kg [9][10]. - The cost of titanium lithium batteries is approximately three times that of lithium iron phosphate batteries, making it challenging for Gree Titanium to compete in a market dominated by companies like BYD and CATL that have achieved economies of scale [9][10]. Group 3: Strategic Decisions and Leadership - Dong Mingzhu's insistence on entering the new energy vehicle market has been met with skepticism from shareholders, leading to a failed acquisition attempt in 2016 that was viewed as a gamble on her part [6][7][8]. - The company's shift towards a "dual-line strategy" focusing on energy storage and engineering vehicles reflects a retreat from the passenger vehicle market, which has been characterized by significant losses [13][14]. - Dong Mingzhu's previous investments, including a personal stake of 2.34 billion yuan in Yinlong, have left her in a precarious position, with potential bankruptcy risks looming over Gree Titanium [15][16].