紧急闭店！泡泡玛特，突发！

Core Viewpoint - The article discusses the recent developments surrounding Pop Mart, particularly the overwhelming demand for its Labubu toys and the company's expansion into the jewelry market with its new brand, popop, highlighting its diversification strategy. Group 1: Labubu Demand and Market Response - The opening of a Pop Mart store in Hangzhou was met with chaos, leading to its closure shortly after due to internal issues, with reports of scalpers overwhelming the store [2][5]. - In Guangzhou, the Labubu toy has gained immense popularity, with fans and scalpers rushing to purchase new releases, indicating a significant market demand [6][7]. - The Labubu toys are being resold at inflated prices, with some players paying between 200 to 600 yuan for entry qualifications to purchase the toys, and prices in the secondary market reportedly nearing 1,000 yuan [8][9]. Group 2: Expansion into Jewelry - Pop Mart has launched its first popop jewelry store in Beijing, marking a strategic move into the jewelry sector, which is seen as a key part of its diversification strategy [3][13][14]. - The popop brand aims to capture a share of the $50 billion global fashion jewelry market, leveraging its existing customer base of 70%-75% female users [18]. - The jewelry store features products from various popular IPs, with prices ranging from 319 to 2,699 yuan, showcasing the brand's intent to blend toys and jewelry [16][17]. Group 3: Future Growth and Revenue Goals - Pop Mart's new ventures, including Pop Land (an IP-themed amusement park) and popop, are viewed as significant sources of long-term value growth [19]. - The company has set ambitious revenue targets, aiming for a total revenue of 20 billion yuan by 2025, with overseas markets expected to contribute 10 billion yuan [21].