研报 | 电竞需求强劲，2025年OLED显示器面板出货年增率上调至69%

Core Viewpoint - Despite overall economic pressures, the OLED display panel market is experiencing strong growth, with a projected 132% year-on-year increase in shipments for 2024, leading to an upward revision of the 2023 shipment forecast from 2.8 million to 3.4 million units, representing a year-on-year growth adjustment from 40% to 69% [1]. Group 1: Market Dynamics - The overall panel market is facing some impact from tariff policies, but the OLED display panel segment remains relatively unaffected, driven by high acceptance among gaming players, prompting brands to expand their product lines [3]. - Samsung Display (SDC) and LG Display (LGD) continue to dominate the OLED display panel supply, with SDC shifting focus to OLED displays due to growth bottlenecks in OLED TV panels, aiming to maintain high utilization rates and profitability [5]. Group 2: Demand and Supply Outlook - LGD, initially constrained by losses in its LCD business, has revised its OLED display shipment target for 2023 from below 700,000 units to 800,000 units, with potential further adjustments to 1 million units due to strong customer demand and supply shortages [5]. - Gaming brands like ASUS and MSI are actively promoting OLED display products, with ASUS expected to exceed a demand of 500,000 units for OLED panels, significantly increasing demand for WOLED panels, which has influenced LGD's more aggressive stance on OLED displays [5].