黄金版“Labubu”？记者实探→

Core Viewpoint - The popularity of Labubu from Pop Mart indicates a new consumption era where young consumers are willing to pay for emotional value [1] Group 1: Market Trends - Labubu's global success has led to the emergence of gold-plated "Labubu" accessories in Shenzhen's Shui Bei market, with prices ranging from 28 to 100 yuan [2][4] - Many of these gold accessories are not authentic and are primarily mobile phone charms, with low gold content [4][6] - The demand for these accessories reflects a shift towards expressing emotional value in consumer purchases, even at lower price points [4][7] Group 2: Consumer Behavior - Consumers are increasingly interested in small, design-oriented gold items, such as necklaces and bracelets, as well as affordable products under 100 yuan [7] - The emotional value associated with IP toys like Labubu is driving immediate consumer satisfaction, with a notable increase in product circulation and attention [7][8] - Labubu has been referred to as a "gold substitute" for young consumers, indicating its rising status in the market [7] Group 3: Risks and Speculation - There are warnings about the risks of speculation surrounding trendy toys, with some industry insiders advising caution against being the last to invest [8]