徕芬剃须刀4年磨一剑，「苹果式执念」为何成了致命伤？

Core Viewpoint - Laifen's recent launch of its shaver products has faced significant challenges, including production issues and negative user feedback, despite initial sales success [2][4][19]. Group 1: Product Launch and Sales - Laifen's shaver products, T1 Pro and P3 Pro, were launched on May 23, with prices starting at 499 yuan and 699 yuan respectively, aligning with high-end competitors [2]. - The initial batch of shavers sold out quickly, with only 2,000 units of T1 Pro produced, leading to scarcity and high demand on secondary markets [4][3]. - The production difficulties stem from the complex CNC manufacturing process, which limits output to only 8 units per day compared to thousands for other manufacturing methods [5]. Group 2: Production Challenges - Laifen's commitment to high manufacturing standards, akin to Apple, has resulted in low production yields and challenges in scaling up production [5][19]. - The company has faced criticism for not having sufficient inventory prior to launch, which is atypical for consumer electronics companies [7]. - The decision to launch the shaver was influenced by competitive pressure from Panasonic, which released a similar product shortly before Laifen [7][11]. Group 3: User Experience and Feedback - Initial user feedback has been mixed, with some users reporting dissatisfaction with the shaving performance, leading to return requests [12][13]. - The T1 Pro is designed for light use, while the P3 Pro targets users with denser facial hair, but the latter has limited availability [13]. - Marketing efforts have not effectively communicated the differences between the two models, leading to confusion among consumers [14]. Group 4: Financial Performance and Future Outlook - Laifen has experienced rapid revenue growth, from 1 billion yuan in 2021 to an expected 40 billion yuan in 2024, but faces challenges in maintaining this trajectory [18]. - The company aims to diversify its product offerings to sustain growth, especially as the high-speed hair dryer market becomes saturated [18][19]. - Laifen is currently focusing on increasing production capacity and addressing supply chain issues to meet market demand [19].