张雪峰是人生路上的收费站

Core Viewpoint - The article discusses the increasing complexity and commercialization of college entrance examination (Gaokao) volunteer filling services in China, highlighting the significant market growth and the emotional and financial stakes involved for families [2][20][39]. Group 1: Market Dynamics - The market for volunteer filling services has expanded tenfold over the past decade, reflecting the growing importance of this process in students' lives [2]. - Zhang Xuefeng's services, priced at 11,999 yuan and 17,999 yuan, sold out quickly, indicating high demand and the potential for substantial revenue generation [1]. - The complexity of the volunteer filling process has led to a proliferation of over 1,300 companies in this sector, with a significant concentration in high-exam provinces like Hebei [39]. Group 2: Changes in Volunteer Filling Mechanisms - The transition from estimated scores to known scores for volunteer filling has made the process more intricate, with the introduction of parallel volunteer systems further complicating decision-making [8][14]. - The shift from gradient to parallel volunteer systems has increased the number of choices available to students, but also heightened uncertainty regarding admission outcomes [11][14]. - The introduction of dynamic ranking systems in regions like Inner Mongolia has added layers of competition and anxiety, although such systems are being phased out in favor of simpler models [6][7]. Group 3: Emotional and Financial Stakes - The pressure on students and families is immense, as the choice of college and major can significantly impact future career prospects and earnings [20][47]. - The emotional weight of these decisions often leads families to seek external guidance, creating a lucrative market for volunteer filling consultants [38][44]. - The article emphasizes that the stakes are not just about college education but about long-term career trajectories, making the decision process feel like a high-stakes investment [20][30]. Group 4: Industry Insights - Companies in the volunteer filling sector, such as Xude Education, report high profit margins, with some consulting services achieving gross margins above 78% [41]. - The article notes that the effectiveness of these services is often difficult to measure until years later, creating a unique business dynamic where immediate feedback is lacking [45]. - The industry thrives on the anxiety surrounding uncertain futures, positioning itself as a necessary support system for families navigating the complexities of the education system [50].