CHOW TAI FOOK(HK:01929) 第一财经·2025-06-16 12:41Core Viewpoint - The article highlights the significant growth in gold and jewelry retail sales in China despite rising gold prices, indicating a strong consumer demand and strategic adaptations by companies in the industry [1][2]. Group 1: Market Performance - In the first five months of 2025, China's total retail sales of consumer goods reached 203,171 billion yuan, with a year-on-year growth of 5.0%. The retail sales of gold and jewelry amounted to 1,664 billion yuan, showing a growth of 12.3% [1]. - In May 2025, the retail sales of gold and jewelry reached 300 billion yuan, reflecting a year-on-year increase of 21.8% [2]. Group 2: Consumer Behavior and Trends - The Chinese consumers recognize the dual value of gold jewelry, viewing it as both a cultural heritage and an investment, which contributes to its consistent demand across different demographics [3]. - Traditional consumption peaks occur during significant events such as weddings and holidays, with gold jewelry performing well during these times, while platinum and diamond products are preferred for romantic occasions [4]. Group 3: Company Strategies - Chow Tai Fook reported a staggering 105.5% year-on-year increase in revenue from its priced gold products, driven by successful product lines like the CTF Fortune series and the Palace Museum series, achieving sales of approximately 4 billion HKD [2]. - The company is also tapping into the pet economy by launching CTF PET pet jewelry, catering to emerging consumer trends [2]. - Old Puhuang's traditional craftsmanship has gained popularity, and Mingpai Jewelry is focusing on promoting its high-end traditional gold jewelry, with around 30 stores opened to date [2].