36氪·2025-06-16 13:06Core Viewpoint - The article discusses the complexities and challenges of the new college entrance examination (Gaokao) system in China, emphasizing the need for advanced tools like AI and big data to assist students in making informed decisions during the college application process [2][3][4]. Group 1: New Gaokao Reform - The new Gaokao reform introduces a more complex subject selection model, replacing the traditional division between arts and sciences, leading to an increase in the number of application choices for students [4]. - The number of parallel application choices has increased to 45, with some provinces allowing over 80 choices, significantly more than the previous maximum of 36 in Liaoning [4]. Group 2: Challenges in Application Process - Students and parents face heightened anxiety due to the overwhelming number of choices and the complexity of the admission policies, requiring extensive research within a limited time frame [5][8]. - Many families opt to hire expensive consultants for guidance, with some packages costing up to 17,999 yuan, reflecting the high stakes involved in the application process [6][7]. Group 3: The Role of AI in College Applications - AI tools for college application assistance have emerged, but initial skepticism regarding their reliability has limited their adoption [10][14]. - The article highlights the capabilities of AI tools, such as the "AI志愿助手," which can provide personalized recommendations based on a student's score and preferences, returning results in under three seconds [20][21]. Group 4: Data-Driven Decision Making - The AI tools utilize extensive historical data to calculate admission probabilities for various universities and programs, aiding students in making informed choices [21][31]. - The integration of MBTI personality assessments into the application process allows for a more tailored approach, aligning students' interests with suitable career paths [44]. Group 5: Accessibility and User Experience - Baidu's AI college application tools are offered for free, contrasting with many competitors that charge for similar services, thus promoting wider access to information [56][57]. - The platform also includes live interactions with university representatives and experienced students, providing real-time insights and support [58][51]. Group 6: Market Dynamics and Future Outlook - The article notes that despite the challenges, the adoption of AI tools in college applications is growing, with over 10 million users utilizing Baidu's AI志愿助手, indicating a significant shift in how students approach the application process [61]. - The emphasis on personalized decision-making reflects a broader trend towards integrating technology in education, aiming to empower students to take control of their futures [61].