万达电影董事长陈祉希：打通内容全产业链资源，是我看好的 “新剧本”

Core Viewpoint - The company aims to transform cinemas into a globally promotable new business model, focusing on creating a "super entertainment space" that integrates various entertainment forms and enhances user experience [1][12]. Financial Performance - In 2024, the company reported revenue of 12.362 billion yuan, a year-on-year decline of 15.44%, with a net loss of 940 million yuan compared to a profit of 912 million yuan in 2023 [5]. - In Q1 2025, the company achieved revenue of 4.709 billion yuan and a net profit of 830 million yuan, with a net profit margin increasing from 8.53% to over 17% [5]. Strategic Changes - The company has undergone significant restructuring, focusing on eliminating historical burdens and optimizing its organizational structure to enhance operational efficiency [6][20]. - A new strategic framework called "1+2+5" was introduced, which includes one super entertainment space, two markets (domestic and international), and five core businesses: cinema, film and television series, strategic investment, trendy toys, and gaming [9][31]. Business Model Innovation - The company is shifting its revenue model to balance ticket sales and non-ticket revenue, aiming for a 50:50 ratio [12][48]. - The focus is on diversifying revenue streams through non-ticket sales, including merchandise and experiential activities in cinema lobbies [38][74]. Market Positioning - The company maintains the largest market share in China's cinema industry, which provides a stable cash flow and a strong foundation for future innovations [11]. - The company is exploring collaborations with popular IPs and brands to enhance its product offerings and attract diverse consumer segments [57][69]. Operational Efficiency - The company has implemented a flat management structure to improve communication and decision-making across its various business units [21][22]. - Marketing strategies have been refined to ensure that promotional activities are directly linked to user growth and engagement metrics [24][25]. Future Outlook - The company is optimistic about the recovery of the film market, projecting that the box office will exceed 2024 levels in 2025 [82]. - Continuous investment in content and IP development is seen as crucial for sustaining long-term growth and market relevance [66][65].