Workflow
江淮/解放霸榜 东风重回三甲 5月轻卡影响力榜单出炉 | 头条
第一商用车网·2025-06-17 06:54

Core Viewpoint - The light truck market in China is experiencing growth, with the "Light Truck First Influence Index" showing a 21.4% increase month-on-month in May 2025, although it has decreased by 7.8% year-on-year compared to May 2024 [2][18]. Group 1: Market Performance - In May 2025, the total score of the "Light Truck First Influence Index" for nine major light truck companies reached 1726 points, up from 1422 points in April 2025 [2]. - The rankings for the light truck brands are as follows: Jianghuai 1 Card (388 points), Jiefang Light Truck (262 points), Dongfeng Light Truck (238 points), China National Heavy Duty Truck HOWO Light Truck (233 points), Foton Aoling (164 points), Qingling Light Truck (129 points), Jiangling Light Truck (124 points), YuTong Light Truck (69 points) [3][20]. Group 2: New Product Launches - In May, several new products were launched in the light truck market, with significant orders being delivered, including a batch of 100 Jianghuai 1 Card Shailing Q6 Champion Edition trucks to a logistics company in Yunnan [5][8]. - China National Heavy Duty Truck HOWO Light Truck launched the 2025 model "Hanjiang" in Guangzhou, which features 108 upgrades and received 118 orders at its debut [12]. - Qingling introduced two new models, the intelligent heavy truck Lingjie and the efficient pure electric light truck Lingkun, showcasing significant advancements in design and technology [14][15]. Group 3: Brand Strategies and Promotions - Jianghuai is actively promoting its products with a focus on fuel efficiency and low operational costs, offering services such as rapid rescue and real-time vehicle monitoring [9]. - Jiefang Light Truck has launched a customer rights initiative, focusing on enhancing customer experience and operational efficiency through various support systems [22]. - Dongfeng Light Truck has initiated promotional activities to attract customers, including a group purchase event with various incentives [22]. Group 4: Industry Trends - The light truck market is witnessing a trend towards new energy vehicles and technological upgrades, with companies focusing on improving fuel efficiency and reducing emissions [29]. - The competitive landscape is shifting, with Jianghuai maintaining its lead, while Jiefang and Dongfeng are also strengthening their positions in the market [18][24].