2025年中国舒适眼镜白皮书

Core Insights - The eyewear industry is rapidly evolving towards diversification and upgrading, driven by technological advancements and material innovations [1][6] - Increasing eye strain among residents and diverse usage scenarios are making comfort a necessity in eyewear [3][11] - The retail market for eyewear is expected to grow steadily, with a projected market size of 94.4 billion yuan in 2024 [6][8] Group 1: Industry Overview - The eyewear industry is transitioning from basic functionality to a focus on comfort, with lightweight and comfortable designs becoming essential [1][6] - The average daily internet usage among residents is projected to exceed 6 hours by 2024, contributing to increased eye strain [3] - The near-sighted population is increasingly adopting multiple pairs of glasses, indicating a trend towards personalized eyewear solutions [13][11] Group 2: Consumer Behavior - Comfort is the primary concern for near-sighted individuals, with over half wearing glasses almost all day [11][15] - Consumers typically research eyewear online through social media platforms before making purchases in physical stores, with comfort being the key decision factor [24][30] - The purchasing decision process prioritizes product features, followed by brand reputation and customer service [27][30] Group 3: Product Design and Standards - Six core elements define comfortable eyewear: overall design, local design, weight, material, style, and color [39][42] - The design and material of eyewear significantly impact perceived comfort, with consumers valuing lightweight and well-distributed weight [36][32] - Brands like Palimon focus on comfort through innovative design and material choices, aligning with consumer expectations [38][39] Group 4: Marketing and Innovation - Brands are leveraging product upgrades and innovative marketing strategies to drive growth, catering to consumer demands for personalized and high-quality experiences [44][45] - Consumers are becoming more discerning, opting to pay for personalized services and unique marketing propositions that resonate with their preferences [47] - The eyewear market is seeing a rise in demand for customized solutions, with consumers willing to invest in products that meet their specific needs [47]