Core Viewpoint - The article discusses the current sales situation of the Honda Breeze (皓影) at a dealership, highlighting customer preferences, sales performance, and competitive comparisons with other models like the CR-V. Sales Performance - The dealership sold over 50 vehicles in May, with 18 units being the Breeze, indicating a moderate demand for this model [2] - The dealership currently has 10 units of the Breeze in stock, all in the starry blue 1.5T luxury version, with limited availability of other colors and configurations [2] Customer Demographics - The primary buyers of the Breeze are families looking for a spacious vehicle, with many being working-class individuals or small business owners, predominantly males over 40 years old [3] - A case study of a customer illustrates that despite initial interest in electric vehicles, family preferences led to the purchase of the Breeze due to comfort and convenience [3] Pricing and Discounts - Recent discounts on the Breeze have increased significantly, from around 65,000 to 70,000, making it a more attractive option for buyers [4] Competitive Analysis - The Breeze is frequently compared to the CR-V, with many customers initially intending to purchase the CR-V but being swayed to consider the Breeze [5] - The CR-V's brand recognition and lower pricing are significant factors influencing customer decisions, despite some customers finding the Breeze appealing [5][8] Configuration Preferences - The most popular configuration is the starry blue luxury version, accounting for 90% of sales, while lower and higher configurations see less interest due to perceived value [10] - Hybrid and seven-seat versions are rarely chosen, with customers often discouraged from considering the seven-seat option due to limited practicality [10] Financing Options - The majority of customers opt for a five-year loan with a two-year repayment plan, making up 90% of total transactions [12] Customer Feedback - Common complaints from customers include noise levels, with many expressing dissatisfaction during test drives [14] - Maintenance costs are reported to be around 500 for every 5,000 km or six months [14] Market Trends - Recent changes in banking practices have led to a shift from high-interest loans to more complex offerings from smaller banks, necessitating careful consideration of loan terms by customers [15]
皓影:贷款让70000好像还没到底,靠着看CRV走错店的客户截胡几张订单
车fans·2025-06-17 00:29