开业即断货！泡泡玛特珠宝店，最贵单品近2万元，包装盒都缺货

Core Viewpoint - Pop Mart's new jewelry brand popop is experiencing significant popularity, with its first store in Beijing recently opening and a prior global flagship store in Shanghai [1]. Group 1: Store Performance - The Beijing store has sufficient inventory, but popular series like LABUBU, Hirono, and MOLLY are already facing stock shortages, particularly the LABUBU bracelets [2]. - The store recorded over ten transactions within an hour, with an average transaction value exceeding 400 yuan, leading to a shortage of green packaging boxes [5]. - The most expensive item in the store is a pure gold necklace priced at 19,800 yuan, with a total weight of 9.04g and gold content of 8.65g [7]. Group 2: Pricing and Product Range - Popop's products are priced between 319 yuan and 2,699 yuan, with only a few items exceeding 1,000 yuan [7]. - Most jewelry is made from S925 silver, with gold items being gold-plated rather than solid gold, and the materials used for other accessories include zircon, mother-of-pearl, and amethyst [9]. - The pricing strategy shows a significant premium, as similar products on e-commerce platforms typically sell for under 200 yuan, while popop's lowest price starts at 319 yuan [9]. Group 3: Market Trends and Consumer Behavior - The LABUBU series has generated a buying frenzy among young consumers, with phrases like "buying LABUBU is more profitable than buying gold" trending on social media [13]. - A reseller reported earning 370,000 yuan in the first week of LABUBU's popularity, showcasing the high resale value of items [16]. - As of June 17, Pop Mart's stock price has increased by nearly 210% year-to-date, reflecting strong market interest [17]. Group 4: Collaborations and Future Plans - Pop Mart's ambitions extend beyond jewelry, as evidenced by a collaboration with Uniqlo for a new series themed around the popular IP "THE MONSTERS," featuring various apparel priced between 79 yuan and 199 yuan [19]. - In March, Pop Mart's IP CRYBABY collaborated with fashion brand d'zzit to launch a joint series of clothing, indicating a strategic move into the fashion sector [20].