突然“暴雷”：网红烘焙品牌倒闭，曾计划今年新开百店

Core Viewpoint - The sudden closure of the popular bakery brand "Huan Niu Cake House" has raised concerns about the sustainability of fast-growing food brands in a competitive market, highlighting issues such as management failures and financial instability [3][4][7]. Group 1: Company Background - Huan Niu Cake House was founded in 2013 in Hangzhou, gaining popularity with products like Douyu Box and Snow Fatty, and had nearly 60 stores at its peak [3][4]. - The brand received nearly $10 million in funding from Lei Jun's Shunwei Capital in 2022, with plans to expand to 100 new stores this year [3][20]. Group 2: Recent Developments - On June 15, 2023, Huan Niu Cake House announced its inability to continue operations, leading to the closure of nearly 60 stores [6][8]. - The company cited rising costs, intense market competition, and internal management issues as reasons for its closure [7][14]. Group 3: Financial Issues - Huan Niu Cake House was reported to have debts exceeding 1 million yuan, with its legal representative facing restrictions on high consumption due to unpaid obligations [4][14]. - The company had previously issued a statement denying rumors of bankruptcy, claiming to be in a restructuring phase, but only a week later confirmed its closure [14][15]. Group 4: Consumer Impact - Many consumers reported having unspent balances on their membership cards, with the company stating that funds were held in the main account and would be addressed later [16][18]. - Some franchisees expressed intentions to continue operations under different branding due to the abrupt closure and lack of communication from the headquarters [18][19].