如何给小红书估值：一级看百度，二级看B站

Core Viewpoint - Xiaohongshu is accelerating its commercialization efforts as it approaches its IPO, with a current valuation of $26 billion, reflecting a 30% increase from early 2025 [2][4]. Valuation and Market Position - Xiaohongshu's valuation is approximately 11 times that of Weibo, 3 times that of Bilibili, and 75 times that of Zhihu, indicating a strong market position compared to similar platforms [4][5]. - The company has undergone several funding rounds, with significant investments from major players like Alibaba and Tencent, contributing to its current valuation [2][4]. Business Model and Revenue Streams - Xiaohongshu's primary revenue sources include advertising and e-commerce, with a focus on enhancing its advertising capabilities through partnerships with platforms like Alibaba and JD [6][22]. - The company has shifted its e-commerce strategy, moving away from traditional promotional events to a more integrated approach that combines content and commerce [13][24]. User Growth and Engagement - Xiaohongshu aims to reach 300 million daily active users (DAU) as part of its growth strategy, although recent reports indicate only an 11.9% increase in monthly active users [18]. - The platform has seen significant user engagement during events like the Spring Festival, although the expected growth from such sponsorships has not fully materialized [19][20]. Strategic Partnerships and Market Adaptation - The company has recently opened up to external links, allowing users to purchase products directly from other e-commerce platforms, which marks a significant shift in its operational strategy [22][24]. - Xiaohongshu's collaboration with major e-commerce players aims to enhance its monetization capabilities and improve the user purchase journey [23][24]. Future Outlook - The establishment of an office in Hong Kong is seen as a strategic move towards potential international expansion and IPO preparations [17][18]. - Xiaohongshu's ongoing adjustments in its business model and partnerships reflect its commitment to adapting to market changes and enhancing its competitive edge [21][24].