中国最「抽象」的省，怎么干成了文化悍匪

Core Viewpoint - The article discusses the unique and aggressive marketing strategy of Hebei's tourism, encapsulated in the catchy slogan "So close, so beautiful, come to Hebei on weekends," which has gained significant traction both online and offline, leading to increased tourism interest in the region [10][138]. Group 1: Marketing Strategy - Hebei's tourism marketing relies heavily on a simple yet effective slogan that resonates with people, making them feel that Hebei is always within reach [10][22]. - The slogan has been widely disseminated by Hebei locals, creating a sense of community and pride that fuels further promotion [19][20]. - The strategy includes a "carpet bombing" approach, where the slogan is displayed in various locations, including high-speed train stations, to ensure maximum visibility [22][24]. Group 2: Tourism Growth - Recent data indicates a significant increase in tourism to Hebei, with flight bookings to Shijiazhuang rising by 14% year-on-year and ticket orders increasing by 193% during the Dragon Boat Festival [138]. - The article highlights that Hebei has 12 national 5A-level tourist attractions, showcasing its potential as a travel destination [123][136]. - The unique cultural and historical aspects of Hebei contribute to its appeal, with references to its rich heritage and modern attractions [121][134]. Group 3: Cultural Impact - The article emphasizes that the popularity of the slogan reflects not only a marketing success but also the deep cultural and historical roots of Hebei [136]. - Hebei's diverse offerings, from natural landscapes to cultural landmarks, are presented as reasons for tourists to visit [124][132]. - The article notes that Hebei's identity is being reshaped through this marketing campaign, positioning it as a vibrant and attractive destination [141][143].