虎嗅APP·2025-06-17 23:44Core Viewpoint - The article discusses the recent insights shared by JD.com's Chairman Liu Qiangdong and CEO Xu Ran regarding the company's strategic direction, emphasizing the importance of supply chain management and the upcoming differentiation of JD's food delivery service from competitors like Meituan [3][6][16]. Group 1: Company Strategy and Vision - Liu Qiangdong expressed a desire for better understanding of JD.com, highlighting the company's significant growth in employee numbers, reaching 900,000 by the end of Q2 2023, with a potential increase to 1.2 million in the next three years [3][4]. - The company aims to innovate continuously, having already initiated six new projects, and plans to focus on local life services, including food delivery and instant retail [4][5]. - JD.com is positioning itself as a supply chain-centric company rather than a pure internet company, which is reflected in its operational structure and employee count [6][16]. Group 2: Employee and Operational Insights - JD.com has a robust logistics network with 1,600 warehouses and a product catalog exceeding 10 million items, achieving a turnover rate of 30 days [12]. - The average pre-tax salary for JD's delivery personnel exceeds 13,000 yuan, with the company having invested over 100 billion yuan in employee benefits over the years [10][11]. - The company is actively hiring full-time delivery riders, with current numbers around 120,000, expected to exceed 150,000 by the end of June [5][6]. Group 3: Market Position and Competitive Edge - JD.com has established itself as a leader in the home appliance sector, with a market share significantly larger than competitors like Gome and Suning, and has achieved a net profit margin of 3-4% in this category [12][13]. - The company emphasizes a collaborative approach with brand manufacturers, advocating for a profit-sharing model that favors brand creators over retailers [12][13]. - JD's strategy for international expansion focuses on local e-commerce, local infrastructure, and local employment, aiming to establish a strong presence in Europe with over 2,000 local employees [20][21]. Group 4: Future Directions and Innovations - The company plans to unveil a new food delivery model that will differ significantly from Meituan's approach, with a focus on ensuring food safety [23]. - JD.com is committed to deepening its existing supply chain-based business models rather than introducing entirely new ones, with a long-term vision for sustainable growth [22][23]. - The international strategy involves a gradual approach to integrating 1,000 Chinese brands into local markets, which may take up to five years to fully realize [21][22].