TENCENT(HK:00700) 机器之心·2025-06-18 06:09Core Viewpoint - The article discusses the potential of multimodal generative AI, particularly in the advertising sector, highlighting its successful applications and the opportunities it presents for talent in this field [3][4][11]. Group 1: Current State of AIGC and Multimodal Generation - The job market for narrow AIGC roles, such as video generation, appears limited, leading to concerns about employment prospects for those with backgrounds in foundational vision and generative models [2][3]. - Despite the early stage of technology development, multimodal generation has already seen successful applications in advertising, yielding tangible benefits for major companies [3][4]. Group 2: Generative AI in Advertising - Generative AI has been utilized in advertising for years, with platforms like Amazon launching AI tools to enhance content generation, significantly improving production efficiency [5][7]. - Tencent's advertising tool, "Miao Si," exemplifies the integration of generative AI across various advertising processes, including content generation and cost reduction in distribution [7][8]. Group 3: Challenges and Opportunities in Generative Advertising - Traditional advertising recommendation systems face limitations, such as the difficulty in identifying user dislikes and the constraints of existing content libraries [9][10]. - A shift towards generative recommendation systems could address these issues by creating personalized content based on user behavior, although challenges remain in data availability and real-time processing [10][16]. Group 4: Tencent Advertising Algorithm Competition - The Tencent Advertising Algorithm Competition offers a platform for participants to engage with real business data, enhancing their understanding of user behavior and motivations [17][18]. - The competition features a total prize pool of 3.6 million RMB, with significant rewards for top teams, and serves as a recruitment avenue for Tencent [19][21]. - Participants gain valuable experience and networking opportunities, which can facilitate career advancement in the advertising technology sector [24][26]. Group 5: Market Trends and Future Prospects - Tencent's marketing services revenue grew by 20% year-on-year, largely attributed to AI-driven advertising technology upgrades, indicating a rising demand for generative AI talent in the industry [26][27]. - The competition encourages students from various academic backgrounds to participate, emphasizing that prior experience in advertising is not a prerequisite [28][29].