Labubu租金一天数十元，但押金高达2000元

Core Insights - The rise of Labubu rental business reflects a shift in young consumers' spending habits, where ownership is less important than social recognition and emotional connection [2] - Labubu has become a leading IP under Pop Mart, with a staggering revenue increase of 726.6% year-on-year in 2024, making it the top revenue-generating IP for the company [2] - The secondary market for Labubu products has seen significant price increases, with items like the 3.0 blind box rising from an original price of 594 yuan to 1800 yuan, indicating strong demand and speculative trading [3] Group 1: Rental Market Dynamics - Users are renting Labubu figurines on second-hand platforms like Xianyu, with daily rental prices ranging from 30 yuan to 80 yuan [1] - The rental market has seen a tenfold increase in search volume for Labubu-related items since June compared to May, with rental transaction volume doubling in the same period [1] - Sellers in the rental market are primarily Labubu enthusiasts, with some reporting multiple successful transactions over several months [1] Group 2: Consumer Behavior and Market Trends - The trend of renting Labubu items is driven by a desire for social acceptance among younger consumers, particularly those from the "Z generation" [2] - The development of quality IPs like Labubu requires a comprehensive approach that includes creative incubation, commercial transformation, and scene operation, highlighting the importance of industry collaboration [2] - The secondary market for Labubu products is characterized by soaring prices, with certain items fetching prices significantly above their original retail values, indicating a robust collector's market [3]