新消费快讯｜Puma推出HYROX联名系列第二季；松鲜鲜上新减钠松茸一品鲜

New Consumption Overview - Major new product launches include Da Yao's birch sap soda with ≥2.5% birch sap content [4], Xiangpiaopiao's new Chenpi Moonlight White light milk tea featuring celebrity endorsement [4], and Yili's bottled jasmine milk tea with over 30% fresh milk [6] - Other notable products include Songxianxian's low-sodium Matsutake soy sauce [6], Dove's limited edition mint-filled dark chocolate [8], and the opening of the first multi-category second-hand store "Super Turn" in Beijing [15] Investment and Financing - DoorDash acquired Symbiosis for $175 million, enhancing its advertising technology services [10] - Juewei Foods established a wholly-owned subsidiary in Changsha for food services [10] - White Elephant launched two e-commerce companies in Shanghai with a registered capital of 5 million RMB each [10] - Yingstone Innovation debuted on the STAR Market with a first-day surge of 285%, achieving a market cap of over 70 billion RMB [10] - Personal care brand Plush raised $4.7 million in funding to expand its offline presence and brand influence [12] Major Companies - Nike and LEGO announced a global partnership to launch interactive experiences and co-branded products [15] - Puma released the second season of its HYROX collaboration series, debuting at the 2025 HYROX World Championship [15] - Baiyunshan's vice chairman Yang Jun resigned due to work relocation [15] - Coupang is integrating Farfetch with R.Lux to expand into the luxury goods market in South Korea [15]