中国注射类医美行业研究报告

Core Insights - The injection-based medical beauty market is experiencing significant growth, driven by advancements in technology and evolving consumer aesthetic preferences, with a focus on non-surgical procedures and natural results [1][2][6] Group 1: Injection Medical Aesthetics Overview - Injection medical aesthetics primarily involves minimally invasive treatments using injectables, with hyaluronic acid and botulinum toxin dominating the market [2] - In 2023, botulinum toxin treatments led globally with 8.878 million cases, followed by hyaluronic acid with 5.565 million cases [2] - Emerging treatments like regenerative injectables and collagen injections are gaining popularity, while others like lipolytic injections face slower market growth due to safety concerns [2] Group 2: Market Trends and Opportunities - The injection market is becoming a new blue ocean in the medical beauty sector, with increasing diversity in products and rising repurchase rates [1][6] - The synthetic regeneration field is attracting investment, with new materials and combinations expanding market boundaries, accounting for 60% of total investment in injection materials [6] - Hyaluronic acid is experiencing a resurgence, with a growth rate of 29.1% from 2022 to 2023, driven by innovative combinations and treatment methods [12] Group 3: Challenges and Competitive Landscape - The hyaluronic acid market faces challenges such as product homogenization, safety concerns, and price wars, but innovation and differentiation are key to overcoming these hurdles [14][15] - The botulinum toxin market is characterized by intense competition, with a need for companies to carefully evaluate their investment strategies and product offerings [19] - The regenerative materials market is facing high technical barriers and regulatory challenges, but opportunities exist for new entrants to capitalize on emerging materials like hydroxyapatite [27] Group 4: Consumer Insights and Preferences - Consumers are increasingly focused on skin quality and overall facial harmony, with a shift towards personalized beauty solutions [39][42] - Safety and effectiveness remain the top concerns for consumers, with a growing emphasis on the qualifications of medical professionals [45][60] - The decision-making process for medical beauty treatments is becoming more rational, with consumers less influenced by price promotions and more focused on quality [47] Group 5: Future Directions - The injection market is evolving from simple filling procedures to a more sophisticated approach that includes long-lasting, precise, and personalized treatments [67] - Chinese companies are increasingly looking to international markets for growth, with a focus on regulatory compliance and brand recognition to overcome challenges in foreign markets [70][72]