Counterpoint Research·2025-06-19 02:46Core Insights - The global high-end TV shipment volume is expected to grow by 44% year-on-year in Q1 2025, with revenue increasing by 35% [1] - TCL and Hisense are the main drivers of this market growth, with their shipment volumes doubling compared to the same period last year, narrowing the gap with market leader Samsung [1][2] - The Chinese market has emerged as a key growth engine for high-end TV sales, supported by government policies encouraging consumers to upgrade their devices [2] Group 1: Market Dynamics - Hisense and TCL achieved significant year-on-year revenue growth of 87% and 74%, respectively, with their shipment volume shares increasing from 14% to 20% and from 13% to 19% [2][3] - The focus on MiniLED and large-screen TVs (over 75 inches) has been crucial for the growth of TCL and Hisense, contributing to their market share gains [2][3] - Samsung remains a leader in the high-end TV category, but its market share has declined due to the rise of Chinese brands [2][4] Group 2: Product Trends - The demand for large-screen TVs has surged, with shipments of high-end TVs sized 75 inches and above increasing by 79% year-on-year, and revenue growing by 59% [4][5] - MiniLED technology is gaining traction, with its market share in the ultra-high-end segment surpassing OLED in Q2 2024, driven by consumer preference for larger screens [3][4] - The strategic shift of Chinese brands towards promoting large MiniLED TVs has proven effective, as consumers increasingly favor these products over smaller OLED options [3][4]