2025年Q1蜂窝物联网模组出货量同比增长16%

Core Insights - The global cellular IoT module shipments are expected to continue their upward trend, with a year-on-year growth of 16% in Q1 2025, driven by strong demand in India, China, and Latin America for smart meters, POS terminals, and asset tracking [1][5]. Market Dynamics - China has solidified its leadership in the global IoT module market with a 19% year-on-year growth, leveraging 5G and Cat 1 bis technologies in POS terminals, asset tracking, industrial, and automotive sectors [3][5]. - India has emerged as the fastest-growing market with a 32% year-on-year growth, supported by favorable policies for smart meters [3][5]. - North America and parts of the Asia-Pacific region have experienced a decline due to weak demand and macroeconomic headwinds [3][5]. Technology Trends - 5G technology has become the fastest-growing segment with a 37% year-on-year increase, primarily due to routers, CPE devices, and the automotive sector in China [3][5]. - Cat 1 bis technology is gaining traction as a standard for mass IoT deployment, with a 35% year-on-year growth, offering a balance of performance and cost [3][5]. Manufacturer Performance - Quectel maintains its position as the global leader in cellular IoT module shipments, followed by China Mobile and Fibocom, collectively accounting for over 50% of global shipments [6]. - The average selling price of modules and chips is decreasing, leading to increased price pressure from Chinese competitors, prompting some companies to shift focus to higher-margin areas [6]. Chip Manufacturer Insights - Qualcomm retains its leading position in the chip market, with ASR and UNISOC following in second and third place, respectively [8]. - The initial deployment of 5G RedCap has begun in regions like China and North America, with strong growth expected in the coming years due to the expansion of independent 5G networks and supportive policies [8]. Market Outlook - The cellular IoT module market is projected to grow steadily in 2025, driven by demand for smart interconnected devices, asset tracking, and automotive applications in emerging markets [9][10]. - Chinese manufacturers are expected to maintain their global dominance in the latter half of 2025, while Western manufacturers will benefit from a rebound in demand and easing geopolitical tensions [10].