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这年头,连中餐都能「1块钱旋转自助」了
36氪·2025-06-18 23:58

Core Viewpoint - The article discusses the emergence and evolution of the "rotating model" in the restaurant industry, particularly its application in Chinese cuisine, highlighting its potential for innovation and the challenges it faces in terms of market saturation and supply chain pressures [3][19][24]. Group 1: Introduction of Rotating Model - The rotating dining concept, initially popularized by sushi restaurants, has now been adapted to various cuisines, including Chinese dishes like cold noodles and mapo tofu, with prices capped at 9.8 yuan [5][7]. - A new restaurant in Shanghai, "Red Cuisine·Play Chengdu," employs a membership system and offers a rotating dining experience, showcasing the novelty of this model in Chinese cuisine [9][11]. Group 2: Market Trends and Growth - The rotating model has gained traction in 2023, with numerous brands entering the market, indicating a trend towards low-cost, self-service dining experiences [19][23]. - Data shows that over 400 new rotating hot pot-related businesses were established in the first five months of 2025, averaging three openings per day [17]. Group 3: Challenges and Risks - The industry faces a homogenization issue, with 80% of rotating hot pot menus showing over 70% similarity, leading to a low customer repurchase rate of only 35% [29]. - Supply chain pressures are significant, as maintaining low prices and consistent quality requires robust supply chain management; disruptions can lead to negative consumer experiences [31]. Group 4: Future Prospects - The article suggests that while the rotating model may continue to evolve, true innovation must create new value rather than merely combining existing elements [43]. - The concept of "super elements" in the restaurant industry indicates a trend where various dining formats can be reimagined, but successful implementation requires more than just superficial changes [40][42].