服装厂的“节能焕新术”：SHEIN赋能传统制造变绿

Core Viewpoint - The article highlights SHEIN's innovative approach to transforming the traditional fashion industry by focusing on energy efficiency and sustainability, breaking away from the conventional logic of prioritizing terminal image over source governance [2][25]. Group 1: SHEIN's Energy Efficiency Project - The energy efficiency project led by SHEIN has significantly benefited suppliers, enabling them to find new paths for cost reduction and efficiency improvement through equipment upgrades and process optimization [5][22]. - A specific textile factory, after participating in SHEIN's project, achieved over 6 million yuan in economic benefits and a notable reduction in energy consumption within a year [4][11]. - The project has resulted in a preliminary energy saving rate of 10%, water saving rate of 16%, and carbon reduction rate of 11% for the participating factory [11]. Group 2: Transformation of Traditional Manufacturing - The textile industry has faced challenges post-2020, with reduced orders and increased costs, making energy efficiency a critical factor for competitiveness [8][9]. - SHEIN's project has prompted a shift in mindset among manufacturers, encouraging them to adopt energy-saving measures and innovative practices [13][20]. - The article emphasizes that the transformation of traditional manufacturing is not just about cost savings but also about enhancing operational efficiency and sustainability [27]. Group 3: Broader Industry Impact - Since 2022, SHEIN has implemented over 650 energy-saving measures across its supply chain, resulting in significant cost savings for suppliers, amounting to nearly 100 million yuan [22][25]. - The article notes that SHEIN's green initiatives are part of a larger trend in the textile and apparel industry towards sustainable practices, which are essential for building a modern industrial system [25][26]. - The collaboration with universities and the integration of digital tools in manufacturing processes have further enhanced management efficiency and resource utilization [25][26].