年轻人抢购labubu，中老年人也在为情绪价值买单

Core Viewpoint - The article discusses the explosive popularity of Labubu, driven by emotional consumption trends among younger generations, particularly Generation Z, who prioritize personal expression and self-pleasure in their purchasing decisions [1][2]. Group 1: Emotional Consumption - Emotional consumption has surged, with Labubu becoming a symbol of self-expression for young people, reflecting their desire to resist conformity and define their identities [1][2]. - A significant portion of young consumers, 46.60%, prioritize self-pleasure in their spending habits, indicating a shift towards emotional and experiential purchases [2]. Group 2: Market Dynamics - The rise of Labubu has created a substantial consumer market, as individuals seek to fulfill complex emotional needs amid increasing life pressures [3]. - The emotional consumption trend is not limited to younger demographics; middle-aged and older consumers also engage in emotional spending, such as attending concerts for nostalgia and emotional connection [4][5]. Group 3: Demographic Insights - The audience for concerts has shifted, with 44.5% of attendees at certain events being aged 50 and above, highlighting a growing trend of older generations seeking emotional experiences through live performances [4]. - By the end of 2024, the elderly population in China is projected to exceed 310 million, indicating a significant market for emotional consumption among older adults who have experienced substantial socio-economic changes [5].