Core Viewpoint - The article discusses the decline of classical internet platforms, highlighting recent acquisitions of companies like Hupu and Ximalaya, which reflect a significant drop in their market valuations compared to their peak years [4][5][7]. Summary by Sections Recent Acquisitions - Xunlei acquired Hupu for 500 million, while Tencent Music purchased Ximalaya for 2.9 billion, both indicating a trend of established internet companies selling at lower valuations than in their prime [4]. - Hupu and Ximalaya, both over ten years old and once dominant in their niches, are now struggling to maintain their user bases and market positions [4][5]. Historical Context - The closure of platforms like Tianya Forum and the struggles of others like Renren and Douban illustrate the broader decline of classical internet communities [5][9]. - Hupu's valuation dropped from approximately 7.7 billion in 2019 to 500 million in 2023, reflecting a significant loss in user engagement and market value [8]. Financial Performance - Ximalaya's peak valuation was around 5 billion in 2021, but it faced challenges in maintaining growth and profitability, leading to its eventual acquisition by Tencent [7][15]. - Hupu's financial instability is evident from its failed IPO attempts due to high accounts receivable and fluctuating profits, with net profits varying significantly from 2013 to 2015 [14]. Market Dynamics - The rise of mobile internet and social media platforms has shifted user attention away from traditional content communities, leading to a decline in user engagement and content quality [18][19]. - Both Hupu and Ximalaya rely heavily on advertising and subscription models, making them vulnerable to market fluctuations and changes in user behavior [21][22]. Future Prospects - Despite the decline of classical internet platforms, there are still opportunities for niche content platforms to thrive, as seen with companies like Bilibili and Xiaohongshu, which have successfully adapted their business models [26][29]. - The article suggests that while the classical internet era is fading, community-driven platforms still hold potential for growth if they can balance content quality with monetization strategies [31].
从虎扑到喜马拉雅,古典互联网正在消亡?
36氪·2025-06-19 09:10