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“日本消费研究第一人”三浦展、萨莉亚前社长、明治食品“爆款教父”,8月齐聚上海

Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the potential for resilience and growth in the face of challenges [11][12][13]. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring renowned experts from Japan and China to discuss consumer market strategies [8][9]. - The course aims to provide insights into efficiency revolution, demand reconstruction, and capital strategies, drawing lessons from Japan's economic experiences [12][14]. Group 2: Japanese Market Insights - Japanese companies have shown resilience during economic downturns, with notable examples such as: - Salvia's store count increasing by 23% and profit rising by 105.8% [12]. - Meiji Foods achieving 28 years of continuous growth through a "product matrix" strategy [12]. - Uniqlo and Muji expanding their market share during economic recessions [12]. - The article suggests that understanding current market and user characteristics is crucial for strategic management [6][12]. Group 3: Learning Objectives - The course will cover: - Efficiency revolution techniques from Salvia, focusing on cost reduction without compromising quality [14][16]. - Demand reconstruction insights from consumer behavior expert Miura, addressing the "lonely society" and new growth opportunities [14][18]. - Capital strategies for navigating financing and mergers in the current market landscape [14][20]. Group 4: Target Audience - The event is aimed at founders and CEOs of consumer enterprises seeking to overcome growth ceilings and optimize cost structures [21][22].