XIAOMI(HK:01810) 新华网财经·2025-06-19 09:36Core Viewpoint - Xiaomi's performance during the "618" shopping festival, with total payments exceeding 35.5 billion yuan, indicates strong competitiveness in the consumer electronics sector and the successful implementation of its "human-vehicle-home ecosystem" strategy [1]. Group 1: Sales Performance - Xiaomi achieved a record-breaking total payment amount of over 35.5 billion yuan during the "618" shopping festival, reflecting its robust market presence [1]. - The company’s sales performance is seen as a sign of its competitive strength in the consumer electronics market [1]. Group 2: New Product Launches - During the live stream on June 18, Xiaomi revealed seven new products across various categories, including smartphones, tablets, and home appliances [6]. - The Xiaomi YU7, the company's first pure electric SUV, is set to be released at the end of June, featuring advanced specifications such as a dual-motor system and high-level intelligent driving assistance [6]. - The Xiaomi Pad 7S Pro was introduced, featuring a lightweight design, a 12.5-inch high-resolution screen, and a self-developed 3nm chip [7][9]. - Two new Redmi products were announced: the Redmi K80 Supreme Edition, which targets high-end performance, and the Redmi K Pad, a compact flagship tablet [11]. Group 3: Research and Development - Xiaomi plans to increase its R&D investment to 200 billion yuan by 2025, focusing on chip development, smart home technology, and AI applications [13]. - The company aims to position its tablet products to compete directly with Apple's iPad, with expectations of entering the top three in global tablet sales by 2025 [13]. Group 4: Market Strategy and Goals - Xiaomi's offline sales account for 30% to 40% of total sales, with a total of 15,000 retail stores established [13]. - The company clarified its goal to be among the top three in the major appliance sector by 2030, responding to comments from competitors [15]. - Upcoming product launches include the Xiaomi MIX Flip 2 foldable phone and the first AI glasses, scheduled for a late June event [16].