她要用科学重构人与宠物健康关系

Core Viewpoint - The article highlights the growth and potential of the pet food industry in China, emphasizing the importance of scientific formulation and emotional health for pets as key trends driving consumer behavior and market dynamics [6][7][9]. Group 1: Entrepreneurial Journey - The founder of the pet food brand, Aifabai'ao, has a unique background, being part of the Charoen Pokphand Group, which has a significant global revenue of $102.2 billion in 2024 [3]. - The founder's education in Switzerland and the United States has shaped her understanding of the pet food industry, aiming to use science to enhance the health relationship between humans and pets [5][11]. Group 2: Market Trends - The pet economy in China is projected to exceed 300 billion yuan in 2024, with a year-on-year growth of 7.5%, and is expected to surpass 400 billion yuan by 2027 [7]. - Pet food accounts for 52.8% of the total pet consumption market in 2024, with a steady increase in staple and nutritional products, while snacks show a slight decline [8]. - Young consumers are driving the market, showing a preference for high-quality, personalized pet products, and are increasingly concerned about ingredient transparency [9]. Group 3: Industry Challenges - The pet food industry faces several challenges, including the use of inferior ingredients, lack of clinical testing, and consumer education deficits [10][13]. - There is a growing need for awareness regarding pet emotional health, as negative emotions can lead to serious health issues in pets [14]. Group 4: Strategic Approach - Aifabai'ao aims to address the emotional health of pets through natural ingredients and scientific methods, emphasizing the importance of emotional well-being as part of pet care [14][15]. - The company collaborates with veterinary professionals to create educational content and visual aids to raise consumer awareness about the importance of pet emotional health [15]. Group 5: Family Business Wisdom - The founder has learned three core business principles from her family: integrity in product quality, a win-win mindset for industry growth, and adaptability to market changes [17][18]. - The company focuses on product, channel, and marketing synergy as the core of competition in the pet food market [19]. Group 6: Product Innovation - Aifabai'ao has developed innovative products, including freeze-dried fish meat snacks that retain nutritional value and are scientifically validated for effectiveness [21]. - The company emphasizes transparency in its supply chain to build consumer trust and ensure product quality [21][22].