东方甄选“又一销冠”离职！曾被视作“下一个董宇辉”

Core Viewpoint - The departure of the popular host "Dun Dun" from Dongfang Zhenxuan marks a significant shift in the company's talent landscape, highlighting both the challenges in maintaining top talent and the ongoing transformation of the company towards self-operated product lines [1][12]. Group 1: Departure Announcement - On June 18, Dun Dun officially announced his departure from Dongfang Zhenxuan after a three-year contract, expressing gratitude towards the company and its founder, Yu Minhong, while indicating plans to explore new opportunities [1][12]. - Dun Dun will continue to collaborate with Dongfang Zhenxuan as an honorary product recommendation officer, emphasizing a desire to challenge himself as he approaches his 30th birthday [12]. Group 2: Contributions and Popularity - Dun Dun has been a significant figure in Dongfang Zhenxuan, amassing over 2 million followers on Douyin and leading the "Dongfang Zhenxuan Beautiful Life" livestream room, which has over 4 million followers [5]. - His rise to prominence began in 2022 when he became one of the first hosts during the company's transformation, showcasing unique talents that helped him build a dedicated fan base [5]. Group 3: Management and Development Discrepancies - Tensions emerged between Dun Dun and the company regarding management practices, as he publicly expressed dissatisfaction with the lack of communication on key decisions, such as opening new accounts and handling public relations crises [10][11]. - The company’s CEO, Dongfang Xiaosun, acknowledged the importance of supporting hosts' development while also hinting at past issues related to hosts participating in variety shows [9]. Group 4: Impact on Company Metrics - Following Dun Dun's public criticisms, Dongfang Zhenxuan experienced a decline in its livestream audience, with total followers dropping from 30.41 million to 30.10 million, a loss of approximately 308,000 followers [11].