Hisense V.T.(SH:600060) 凤凰网财经·2025-06-19 13:21Core Viewpoint - The article emphasizes the transformation of the global display industry, highlighting Hisense's significant market presence and technological advancements, particularly in the context of major sporting events like the 2025 Club World Cup [1][2]. Group 1: Market Growth and Trends - In 2024, the global TV market is projected to reach 208 million units, with a year-on-year growth of 3.48%, driven by major sporting events [1]. - Hisense's market share in the global display sector has surpassed 30%, with the company maintaining a strong position in the 100-inch TV segment, accounting for one in every two units shipped [1][4]. - The company attributes its growth to technological differentiation, large-screen and high-end product development, and a focus on smart and green technologies [4][5]. Group 2: Consumer Behavior and Market Dynamics - Hisense challenges the notion that television is becoming obsolete, citing a 56% increase in sales of a co-branded product and a 400% surge in shipments of 100-inch TVs [2][7]. - The company asserts that consumer viewing habits have evolved, with a preference for larger screens that enhance immersive experiences [6][7]. - The display industry is entering a phase of stock competition, where the focus has shifted from technical specifications to user scenarios and ecosystem value [2][6]. Group 3: Technological Innovations - Hisense has introduced the world's first RGB-Mini LED TV, which addresses challenges in color and brightness control, showcasing its commitment to R&D [4][22]. - The company is actively exploring applications for laser display technology in various environments, including automotive and healthcare, emphasizing energy efficiency and high-quality displays [9][10][12]. - Hisense has filed 2,806 patents related to laser display technology, positioning itself as a leader in the field [22][23]. Group 4: Future Outlook and Strategic Vision - The company envisions future TVs to be larger, smarter, and more versatile, with capabilities to meet diverse user needs beyond traditional viewing [19][20]. - Hisense is committed to green manufacturing, with a goal of achieving 100% renewable energy usage in its zero-carbon factory [24][26]. - The company aims to leverage its technological advancements and market strategies to close the gap with global competitors and ultimately become the market leader [27].