Core Viewpoint - The article discusses the impact of recent policy changes, particularly the "Document No. 136," on the commercial energy storage industry in China, highlighting the challenges and potential shifts in investment strategies as the market matures [1][6][10]. Policy Changes and Market Dynamics - The implementation of "Document No. 136" and the adjustment of time-of-use electricity pricing in various provinces signal a shift towards market-oriented pricing in the energy storage sector [1][6]. - The new policies are expected to drive the industry towards rational development, moving away from the previous phase of rapid, unregulated growth [6][11]. Investment Trends and Challenges - Investment enthusiasm in commercial energy storage has declined in the first half of the year, raising questions about a potential market reversal in the latter half [1][9]. - The industry is experiencing a "survival of the fittest" scenario, where companies must establish competitive advantages to avoid being eroded by intense competition [6][9]. Long-term Perspectives - Industry experts emphasize the importance of focusing on long-term value rather than short-term gains, suggesting that companies should develop comprehensive energy solutions that include solar, storage, and energy efficiency [6][10]. - The need for innovation and differentiation in project sourcing and revenue generation is critical as the market faces increasing homogenization and price competition [9][11]. Operational Strategies - Companies are urged to enhance their operational capabilities and develop lifecycle management systems to ensure stable long-term returns [7][13]. - The shift towards operational excellence is seen as essential for survival, with a focus on efficient management of energy storage assets from the outset [13][14]. Financial Metrics and Adjustments - The return on equity (ROE) for energy storage projects has significantly decreased from around 50% to approximately 12% due to new regulations, prompting a reevaluation of investment strategies [15][16]. - Despite the decline in immediate returns, there is potential for recovery in project profitability as the market stabilizes and companies adapt to the new regulatory environment [15][16]. Future Outlook - The consensus among industry leaders is that while 2025 may present significant challenges, it could also mark a turning point towards a more mature and stable market [11][16]. - The expectation is that innovative and resilient companies will emerge stronger from this transitional phase, leading to the development of more specialized applications and rational investment trends [11][16].
最难的一年?工商业储能下半场的反转逻辑