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日本,永远活在20年前的老人经济
虎嗅APP·2025-06-21 08:58

Core Viewpoint - Japan is gradually shifting its national policy from a manufacturing-centric economy to a combination of manufacturing and tourism, with a significant increase in tourism from China, particularly from the Jiangsu, Zhejiang, and Shanghai regions [3][4]. Group 1: Aging Population and Labor Market - The aging population in Japan is evident, with many service sectors, including taxi drivers, being predominantly staffed by individuals over 60 years old [5][9]. - In 2023, 384 fatalities were reported among drivers aged 75 and above, highlighting the risks associated with an aging workforce [8]. - Over 30% of Japanese companies have abolished retirement age policies, allowing older individuals to remain in the workforce, which helps mitigate labor shortages [12]. Group 2: Economic Implications of Aging - The elderly population in Japan is projected to grow, with 36.25 million individuals aged 65 and above by 2024, accounting for 29.3% of the total population [15][16]. - The elderly contribute to the economy by continuing to work, which alleviates the burden on social security systems [19]. - There is a growing market for products tailored to the elderly, including specialized household items and medical supplies, driven by the large elderly demographic [22][23]. Group 3: Unique Market Trends - Japan's "Galapagosization" phenomenon refers to the unique evolution of products and services tailored to the elderly, which may lag behind global technological trends [31]. - The market for elderly products includes items like electric beds and adult diapers, which have seen increased demand, sometimes surpassing that of baby products [29][30]. - The elderly consumer market is characterized by a preference for traditional products and services, which can slow down innovation but also create niche markets [19][20]. Group 4: Government Response and Community Planning - The Japanese government is focusing on enhancing the quality of life for the elderly through community planning and the establishment of age-friendly environments [33]. - Initiatives include building senior living communities and promoting policies that support the elderly's continued participation in the workforce [33].