克而瑞地产研究·2025-06-22 02:46Core Viewpoint - The article discusses the launch of the public voting phase for the "Top Ten Works" in the 2025 semi-annual evaluation of Chinese real estate products, emphasizing the importance of product quality in the housing sector [2][9]. Group 1: Voting Process - The public voting for the top ten projects will take place from June 17 to June 23, with a two-day expert review occurring on June 17-18 [2][10]. - Each participant can vote once per category using the same WeChat ID, with a maximum of ten projects selected per category [8]. Group 2: Evaluation and Categories - The evaluation process includes expert reviews, public voting, and assessment models, culminating in the announcement of the "Top Ten High-end/Luxury/Quality Works" and the "China Good House Comprehensive Award/Individual Award" at the end of June [10]. - The voting encompasses three categories: high-end, luxury, and quality residential products, all using the same voting channel [8]. Group 3: Industry Context - Since 2018, the company has conducted the "Product Power 100" evaluation research, highlighting the industry's focus on enhancing product quality to address housing pain points [7]. - The current evaluation for 2025 has introduced a new "China Good House" assessment alongside the "Top Ten Works" evaluation, indicating a broader scope for measuring product quality [9].