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行业深度 | 摩托车2025H2:高端破局领跑 出海加速抢滩【民生汽车 崔琰团队】
汽车琰究·2025-06-22 09:21

Group 1 - The motorcycle industry is experiencing strong growth in the mid-to-large displacement segment, with domestic sales reaching 140,000 units in the first four months of 2025, a year-on-year increase of 38.7% and a penetration rate of 10.7%, marking a historical high [2][3] - The export of mid-to-large displacement motorcycles reached 158,000 units in the first four months of 2025, a year-on-year increase of 81.1%, indicating a significant expansion in overseas markets [2][3] - The market structure is evolving, with a notable increase in the share of 450cc models, which now account for approximately 40% of sales, and the emergence of 800cc models in exports, showcasing the upward trend of domestic brands [2][3] Group 2 - The domestic market for mid-to-large displacement motorcycles is expected to grow to 506,000 units in 2025, a year-on-year increase of 27.5%, with a penetration rate projected to rise to 11.5% [3][53] - The export market is anticipated to reach 557,000 units in 2025, reflecting a year-on-year growth of 55.1%, with a market share of 9.5% in overseas markets [3][53] - The competitive landscape is becoming more concentrated, with the top three domestic manufacturers holding over 55% of the market share, indicating a trend towards increased market consolidation [31][62] Group 3 - The all-terrain vehicle (ATV) industry is projected to maintain stable export sales in 2024, with a total global sales volume of 960,000 units, of which UTVs account for 64.6% [4][5] - In the first four months of 2025, Chinese companies exported 136,000 ATVs, a year-on-year increase of 5.3%, with leading companies like Changan and Spring Wind showing strong performance [4][5] - The average export price of ATVs in the first four months of 2025 was $2,969, reflecting a year-on-year increase of 17.5%, driven by the high-end positioning of domestic brands [4][5] Group 4 - The tariff policy in the U.S. is showing marginal improvements, prompting Chinese ATV manufacturers to actively expand their global presence, with Mexico emerging as a favorable location due to its lower tax rates [5] - Several new models are set to launch in 2025, enhancing the competitive landscape and providing fresh supply to the market, with a focus on high-end and differentiated products [5] - The overall market for mid-to-large displacement motorcycles and ATVs is expected to benefit from the high-end and intelligent supply trends, positioning domestic brands as the primary beneficiaries of growth in these sectors [6]