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“国补”政策在奔跑中调整姿势
财富FORTUNE·2025-06-22 13:00

Core Insights - The "National Subsidy" policy for replacing old consumer goods remains unchanged, with a total of 300 billion yuan allocated for the year, and 1,620 billion yuan already distributed in two batches [1][2] - The implementation of the subsidy has led to a significant increase in sales, surpassing last year's total sales figures, with retail sales in May reaching 36,748 billion yuan, a year-on-year growth of 6.5% [2] - Structural issues have emerged during the subsidy implementation, including uneven regional distribution and rapid consumption rates, prompting a dynamic adjustment of the policy framework [2][3] Group 1: Policy Implementation - The "National Subsidy" program includes three funding sources: long-term special government bond funds, local matching funds, and additional local funds based on implementation progress [1] - As of now, approximately 50% of the annual subsidy funds have been utilized, with expectations for June's subsidy spending to exceed 50 billion yuan, potentially reaching 70% of the total for the first half of the year [2][3] Group 2: Challenges and Adjustments - The rapid consumption of funds has led to concerns about market order, with instances of arbitrage and misleading pricing practices emerging, particularly in the automotive and home appliance sectors [2][3] - The government is shifting from broad stimulus measures to more refined controls, including simplifying the subsidy application process and implementing a "subsidy quota warning system" to monitor fund consumption dynamically [4] Group 3: Future Considerations - The challenge lies in transitioning from short-term market support to long-term mechanisms, as the fiscal pressure increases with the depletion of the subsidy pool [5] - The policy aims to promote sustained consumption and industry transformation, but the effectiveness of market-driven growth and the pace of industrial upgrades will be tested as fiscal support diminishes [5]