Core Viewpoint - Cummins emphasizes long-term commitment and mutual growth with the Chinese economy and automotive industry, marking its 50 years in China as a significant journey of adaptation and integration [1][2]. Group 1: Historical Perspective - Cummins has been a part of China's commercial vehicle industry transformation since entering the market in 1975, reflecting the progress in engine technology [5]. - The company has built strong local R&D capabilities, evolving from technology importation to becoming a major player in the Chinese market [5][7]. Group 2: Market Strategy - The core strategy for Cummins in China is "localization," which has allowed the company to establish deep strategic partnerships with major Chinese commercial vehicle manufacturers [7]. - The R&D center in China has surpassed its counterparts in Europe and the U.S. in scale and collaboration, leading to unique technological advancements [7][8]. Group 3: Competitive Landscape - The Chinese commercial vehicle market is currently facing intense competition, requiring continuous adaptation from Cummins to maintain its competitive edge [12]. - The company acknowledges the ongoing issue of overcapacity in the industry since the peak in 2021, which has not yet recovered [13]. Group 4: Value Creation - Cummins aims to avoid participating in price competition among manufacturers, focusing instead on long-term value creation through product performance enhancement [15]. - The company is innovating in after-sales services to help customers reduce total cost of ownership (TCO) and improve operational efficiency [15]. Group 5: Future Outlook - Cummins plans to invest significantly in core products and technologies, adapting them for both local and global markets [18]. - The company is committed to a dual strategy of balancing traditional fuel and gas technologies while also advancing in electric and hybrid systems [20]. - In the realm of new energy, Cummins is focusing on developing core technologies in electric drive systems, with plans to launch next-generation products by 2026 [21]. Group 6: Conclusion - Cummins' 50-year journey in China illustrates the value of long-term commitment, with a clear strategy to respond to local demands through technological innovation and localization [23].
康明斯成功密码:坚持长期主义,以“价值创造”迈向下一个50年