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南京抢“哥”权,“十三妹”笑收泼天流量
IPO日报·2025-06-23 05:41

Core Viewpoint - The article discusses the dynamics of the Jiangsu Province City Football League ("苏超"), highlighting the contrasting fortunes of Nanjing and Changzhou teams, with Nanjing currently leading the league while Changzhou struggles with a series of losses. The narrative emphasizes the cultural and economic implications of these sporting events for the respective cities [4][5][6]. Group 1: Nanjing Team Performance - Nanjing team secured the top position in the "苏超" league after a decisive 4-0 victory over Changzhou, temporarily reclaiming the title of "南哥" (the leader of Jiangsu) [4]. - The victory alleviated pressure on Nanjing, which has been overshadowed by Suzhou's economic strength and the competitive performance of the Nantong team [4]. Group 2: Changzhou Team's Marketing Strategy - Despite a five-game losing streak and no goals scored, Changzhou team has embraced a self-deprecating marketing strategy, turning their poor performance into a source of engagement and economic benefit [5][6]. - The team organized a "笔画保卫战" event that attracted a record audience of 36,712, showcasing their ability to generate significant interest despite on-field struggles [5]. - Local tourism benefited from the team's branding efforts, with promotions such as free admission to attractions for fans and creative ticket packages leading to a 25% increase in local consumption [5][6]. Group 3: Cultural Impact - The narrative around Changzhou's team has fostered a sense of community and cultural pride, with fans rallying around the team despite its lack of wins [6]. - The article suggests that the ongoing excitement in the "苏超" league will continue to generate both economic and cultural benefits for the cities involved, particularly if Changzhou manages to score in future matches [7].