优选退出亏损城市，美团跳出内卷｜独家

Core Viewpoint - Meituan's decision to shut down the majority of its "Meituan Youxuan" business and focus on the new "N Project" for Xiaoxiang Supermarket reflects a strategic shift towards offline operations and cost reduction amidst ongoing losses in the instant retail sector [4][5]. Group 1: Business Adjustments - Meituan Youxuan has undergone significant organizational restructuring, consolidating from 17 regions to 9 to enhance efficiency and reduce costs, with a focus on integrating operational and commercial divisions [5]. - The overall scale of Meituan Youxuan's business has decreased from over 1 trillion to a range of 700 to 800 billion, highlighting a shift towards profitability as a primary concern [5]. - The strategy has involved reducing reliance on loss-leading products and subsidies, with a notable withdrawal from white-label products and a push for higher profit margins across various categories [5][6]. Group 2: Competitive Landscape - Meituan Youxuan has shifted its focus away from closely monitoring competitors like "Pinduoduo" and its "Duoduo Maicai" service, indicating a strategic pivot to concentrate on its own market strengths [6]. - The competitive advantage of Pinduoduo lies in its platform model, which allows for multiple revenue streams, contrasting with Meituan's historically self-operated approach in a market that is unfamiliar to it [6]. Group 3: Future Directions - The launch of the "N Project" aims to establish a new offline business model that competes with Hema NB, emphasizing the importance of brand development and supply chain capabilities [7].