Core Viewpoint - Huang Guangyu, despite facing significant challenges and losses, remains determined to revive Gome and adapt to the changing market landscape, including venturing into new business areas like electric vehicles and unmanned retail. Group 1: Business Challenges and Losses - Gome has accumulated a net loss of 38.8 billion over four years since Huang's return, failing to achieve the planned revival [7][35][37] - The retail revenue of Gome plummeted from 78.75 billion in 2017 to only 1.792 billion in 2022, and further down to 0.922 billion in 2023 [48][49] - Huang's ambitious plan to restore Gome's market position within 18 months has faced significant setbacks, leading to a shift in strategy [41][42] Group 2: Strategic Initiatives - Huang initiated a radical transformation of Gome's business model, including the rebranding of the Gome app to "Zhen Kuai Le" and expanding its offerings beyond home appliances [22][23] - Gome attempted to enter the metaverse and live-streaming sectors, but these efforts did not yield the expected results, with the app's average daily active users only reaching 3 million by the end of 2021 [34][36] - In 2023, Gome shifted focus to the booming unmanned retail sector and launched a new retail model, "Gome Supermarket," aiming to open over 10,000 stores in three years [56] Group 3: New Ventures - Gome is venturing into the electric vehicle market, with plans to establish a smart car experience center, aiming to operate at 60% lower costs than traditional dealerships [60][61] - The smart car experience center is designed to attract various car brands and enhance customer experience through integrated facilities [62][63] - Huang's strategy reflects a broader trend in the retail industry, focusing on immediate delivery and convenience, which is seen as a potential growth area for Gome [56][57]
黄光裕不肯下桌