“日本消费研究第一人”三浦展、萨莉亚前社长、明治食品“爆款教父”，8月齐聚上海

Core Viewpoint - The article emphasizes the importance of learning from Japanese consumer companies during economic downturns, highlighting their resilience and innovative strategies that can be applied to the current challenges faced by Chinese consumer brands [7][14]. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring prominent figures from the Japanese and Chinese consumer sectors [11][14]. - The course aims to provide insights into efficiency revolution, demand reconstruction, and capital breakthroughs, drawing lessons from Japan's experience [4][15]. Group 2: Current Market Challenges - The Chinese consumer market is undergoing significant adjustments, with flow costs rising by 220% compared to pre-pandemic levels, and 68% of new consumer brands facing growth bottlenecks [14]. - Financing in the consumer sector has reverted to levels seen in 2016, indicating a challenging environment for growth [14]. Group 3: Japanese Success Stories - Japanese companies have thrived during economic downturns, with examples such as Salvia increasing store numbers by 23% and achieving a profit growth of 105.8% [14]. - Meiji Foods has maintained 28 years of continuous growth through a "hit product matrix," while Uniqlo and Muji expanded their market share during economic recessions [14]. Group 4: Learning Objectives - The event will cover three main areas: efficiency revolution, demand reconstruction, and capital breakthroughs, with specific methodologies shared by industry experts [15][16]. - Participants will learn about cost-cutting strategies, consumer insights, and product development processes that have proven successful in Japan [16][17]. Group 5: Target Audience - The event is aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings and optimize cost structures [20]. - Supply chain and brand operators are also encouraged to attend to enhance their product resilience against market cycles [20].