建议你买便宜的衣服

Core Insights - The article highlights the significant growth of China's online shopping population, reaching 915 million, with annual spending exceeding 15 trillion yuan [2][3] - It emphasizes the potential for consumers to access high-quality products at much lower prices by purchasing directly from manufacturers, bypassing traditional e-commerce platforms [4][6] Group 1: Online Shopping Landscape - The current online shopping scenario indicates that 80% of the costs incurred by consumers are attributed to advertising, while only 10% is the actual product value [10][12] - Many products that are sold at high prices on e-commerce platforms can be sourced directly from factories at a fraction of the cost, often just a few dozen yuan [13][15] Group 2: Business Model of Xi Ma - Xi Ma, a business owner, transitioned from a supply chain role in e-commerce to directly connecting consumers with manufacturers, aiming to eliminate unnecessary costs and provide quality products at fair prices [16][19] - The business model focuses on sourcing from reputable factories that prioritize product quality and have a strong production capacity, ensuring that the products meet high standards [19][21] Group 3: Product Offerings and Customer Engagement - Xi Ma's offerings include a wide range of products, from clothing to household items, with prices significantly lower than traditional retail, such as high-quality cotton T-shirts for 39 yuan for two [23][31] - The business promises customer satisfaction with a no-questions-asked return policy and free shipping, fostering a sense of trust and community among consumers [35][40]