HAIMA AUTO(SZ:000572) 第一财经·2025-06-24 02:45Core Viewpoint - Haima Automobile is experiencing short-term market enthusiasm due to recent announcements and product developments, but it continues to face long-term operational challenges and skepticism regarding its competitiveness and profitability [1][2]. Group 1: Recent Developments - Haima Automobile announced that its Box Car has successfully obtained product announcement directory approval, with plans for the EX00 model to be mass-produced and launched this year [1]. - The company's stock surged to a limit-up of 4.28 yuan, with a total market capitalization of 7.04 billion yuan, reflecting a nearly 13% increase over the week [1]. - The company denied any collaboration with Jin Yu Automobile, which had claimed to partner with Haima for developing a new brand [3][5]. Group 2: Operational Challenges - Haima Automobile has not released monthly production and sales data since January 2025, and the launch of new products has been repeatedly delayed [1]. - The company has been criticized for its declining product competitiveness and profitability, with a significant drop in revenue reported [10]. - The first quarter of 2025 showed a revenue of approximately 268 million yuan, a year-on-year decrease of 37.89%, while the net profit attributable to the parent company was -30.0038 million yuan, a 65.08% increase in loss compared to the previous year [10]. Group 3: Hydrogen Fuel Cell Vehicle Prospects - The hydrogen fuel cell vehicles that Haima is betting on face high manufacturing costs and regulatory challenges, limiting their market adoption [2]. - Despite the challenges, Haima's hydrogen fuel cell vehicle, the 7X-H, remains a key focus for future development, although scaling up production is still a significant hurdle [10]. - Industry experts emphasize the need for technological innovation and international cooperation to promote the large-scale application of hydrogen energy and fuel cell vehicles [11].