毕业季×看海季双引擎：抖音生活服务“宝藏海岸线”激活青岛城市消费新势能

Core Viewpoint - The article emphasizes the role of youth-oriented marketing in driving new economic growth in urban areas, particularly through events and activities that resonate with young consumers during peak seasons like graduation and summer [1][19]. Group 1: Marketing Strategies - Douyin Life Services launched exclusive graduation-themed activities in June to engage young consumers and stimulate local economic activity in Qingdao [1][11]. - The "浪漫青岛" long-term campaign was designed to integrate Qingdao's coastal culture and youthful experiences, creating immersive social consumption opportunities for young people [21]. Group 2: Event Highlights - The "海风派对集" pop-up event in Taidong Pedestrian Street showcased Qingdao's coastal charm, featuring interactive zones and local merchant promotions, significantly increasing foot traffic and consumer engagement [14][17]. - The "抖音仲夏毕业歌会" live event attracted over 1.25 billion views and 988 million interactions, effectively promoting local businesses and enhancing the visibility of Qingdao's unique offerings [11][21]. Group 3: Economic Impact - The pop-up event led to a 496% increase in point of interest (POI) heat in Taidong Street, with daily foot traffic exceeding 300,000 to 500,000 visitors, boosting sales for local restaurants and accommodations [19]. - The integration of cultural elements and experiential marketing has proven effective in transforming short-term promotional activities into long-term economic growth strategies for urban areas [19][21].