克而瑞地产研究·2025-06-24 10:57Core Viewpoint - The real estate market in China is showing signs of stabilization and weak recovery in the first half of 2025, with a 6% year-on-year increase in new home transactions in 30 key cities from January to May [3][4]. Market Trends - The average opening sales rate for projects is at 39%, consistent with the peak period in 2023 [3]. - Strong sales performance is observed in residential projects with robust product capabilities, particularly the fourth-generation residential products and new regulations [3][4]. - Policies are being implemented to support the real estate market, focusing on the construction of "good houses" through various means including planning, land, finance, and fiscal support [3][4]. Product Evaluation - The 2025 H1 product evaluation results highlight market trends driven by the national strategy of "good houses," with high-end projects leveraging "technology empowerment + cultural customization" [4][5]. - The evaluation process involved two phases: initial selection of 60 projects based on six dimensions, followed by expert reviews and public voting to determine the top ten high-end, light luxury, and quality projects [5][6]. Awarded Projects - The top ten high-end projects include: - Poly Tianyi in Guangzhou - Beijing Heyue Wangyun by Yuexiu Real Estate - Chaoming Dongfang in Shanghai by Greentown China - Changjiang Tianji in Wuhan by Huayuan Real Estate - Hangzhou Huaxu Mansion by China Merchants Shekou [8]. - The top ten light luxury projects include: - Beijing Merchants Sequence by China Merchants Shekou - Shanghai Hai Shang Qing He Xi by China Merchants Shekou - Zhuhai Huafa Bay by Huafa Group [9]. - The top ten quality projects include: - Guangzhou Merchants Linyu Jing by China Merchants Shekou - Nanning Jiangnan Runfu by China Resources Land - Changsha Nengjian Tianyu Mansion by Nengjian City Development [10].