一双丑鞋，套现67亿

Core Viewpoint - The article discusses the recent sale of shares by L Catterton in the German sandal brand Birkenstock, highlighting the brand's growth, financial performance, and strategic moves in the consumer market [4][5][16]. Group 1: Financial Performance and Share Sale - L Catterton is selling approximately 18 million shares of Birkenstock at a price of $52.5 per share, raising about $940 million (approximately 6.7 billion RMB) [4]. - Following this sale, L Catterton's ownership in Birkenstock will decrease from 71.9% to about 62% [5]. - Birkenstock's valuation has exceeded $10 billion as of May this year, with a revenue growth of 19% and a net profit increase of 47% reported for the second quarter of the 2025 fiscal year [5][15]. Group 2: Brand History and Development - Birkenstock was founded in 1774 by Johann Adam Birkenstock and has evolved from a small workshop to an international brand known for its comfort and quality [8][10]. - The brand has expanded its product line beyond shoes to include socks, bags, belts, and even natural skincare products [9]. - In 2021, L Catterton acquired nearly 70% of Birkenstock for approximately $4.8 billion, marking a significant investment in the brand [10]. Group 3: Market Expansion and Strategy - Post-acquisition, L Catterton has focused on expanding Birkenstock's presence in markets like China, India, and Southeast Asia, while also enhancing its online business [12][13]. - Birkenstock has collaborated with high-fashion brands like Valentino and Rick Owens, integrating luxury elements into its product offerings [12]. - The brand's products are primarily manufactured in Germany, maintaining a strong emphasis on quality and local production [15]. Group 4: Future Outlook - L Catterton's recent share sale may indicate that Birkenstock's financial performance has met the investment firm's expectations, allowing for further investment opportunities [16]. - Despite the share sale, L Catterton retains about two-thirds of Birkenstock's shares, and the CEO remains optimistic about the company's growth prospects, projecting a revenue increase of 15% to 17% for the 2025 fiscal year [17].