Core Viewpoint - Audi is considering building a new factory in the southern United States with an investment of up to $4.6 billion to respond to the new high tariffs on imported cars imposed by the U.S. government [1] Group 1: Audi's Strategic Response - Audi is evaluating multiple site options for the new factory, with the southern U.S. being the most likely location due to its established automotive industry and favorable policy environment [1] - Currently, Audi does not have a production base in the U.S., but the presence of other Volkswagen Group manufacturing projects in the region could provide supply chain and manufacturing synergies [1] - The decision on the specific plan will be made after discussions with the Volkswagen Group later this year, as Audi aims to expand its market influence in the U.S. [1] Group 2: Impact of U.S. Tariffs on the Automotive Industry - The U.S. has imposed a 25% tariff on imported cars, which has significantly affected car prices and company profits, with General Motors projecting a profit reduction of $4 billion to $5 billion due to these tariffs [2] - The average tariff rate for cars assembled in Canada and Mexico and exported to the U.S. is 15%, contingent on compliance with the USMCA's origin rules [2] - The automotive industry in the U.S. is heavily reliant on imports, with imported vehicles accounting for 48% of the market and domestic vehicles containing an average of 30% imported parts [2][3] Group 3: Adjustments by Other Automakers - Several automakers, including Audi and Jaguar Land Rover, have suspended deliveries to the U.S. in response to the tariffs, while BMW and Mercedes-Benz are taking a wait-and-see approach [3] - Mercedes-Benz plans to add a production line for its popular GLC SUV model at its Alabama plant starting in 2027, while BMW is exploring capacity expansion at its Spartanburg plant [3] - Other automakers, such as Toyota and Mitsubishi, are increasing their vehicle prices in the U.S. to offset the impact of tariffs, with Toyota raising prices by an average of $270 [4]
高额关税壁垒下，奥迪拟调整战略